Intellectual property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs and symbols, names and images used in commerce. IP is protected in law by patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create.

A Trademark brands your business, product or service in a significant way. A Trademark generally refers to a “brand” or “logo”. Trademark registration can also be obtained for a business name, distinctive catch phrases, taglines or captions. If properly used and promoted, a Trademark may become the most valuable asset of a business.

It takes just three days to file a trademark application, following which you can start using the ™ symbol. The Trade Marks Office, however, takes around two years to register your trademark.