An FMCG empire which was nowhere in the radar of powerpoint analysis by big companies even few years ago. Today, the man and the brand are a phenomenon to reckon with.
The brand in question is Patanjali whose products are found everywhere today – be it in local medicine shops or on the sites of e-commerce biggies like Amazon. Best-quality products, competitive prices, and a distribution chain that rivals some of the best industry players are only few of the feathers in this Yoga guru’s cap. All this with an unassuming aura that only Baba Ramdev can possess. Continue reading “What startups can learn from Patanjali: an FMCG empire”
There are different forms of e-Commerce. Many businesses such as Amazon, Flipkart, and Snapdeal have their e-Commerce activities in India. Most of these are consumer oriented but follow different business models. All transactions are however subject to certain taxes irrespective of the business model they follow. Continue reading “VAT and CST on Ecommerce Business in India”
When you are a startup, there many things to consider such as competition, financing, resources and pricing. However, registering your trademark can remove one such big worry from your mind. Continue reading “Protecting your Brand: Trademark Basics for Startups”
The rise of e-commerce businesses has slumped the footfalls of offline stores, thanks to the ease of doing business that they offer as well as the increasing number of players in the field. However, if the recent government orders are anything to go by, this trend will soon witness a change. Continue reading “100% FDI in E-commerce Market Place”