What startups can learn from Patanjali: an FMCG empire

An FMCG empire which was nowhere in the radar of powerpoint analysis by big companies even few years ago. Today, the man and the brand are a phenomenon to reckon with.

The brand in question is Patanjali whose products are found everywhere today – be it in local medicine shops or on the sites of e-commerce biggies like Amazon. Best-quality products, competitive prices, and a distribution chain that rivals some of the best industry players are only few of the feathers in this Yoga guru’s cap. All this with an unassuming aura that only Baba Ramdev can possess. Continue reading “What startups can learn from Patanjali: an FMCG empire”